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HEART by AHP

Heart by AHP

Hospitality, Environment and Responsable Tourism

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Heart program

The Heart program is a Corporate Social Responsibility and Environmental Sustainability initiative developed by the Portuguese Hotel Association (AHP) in collaboration with hotels, based on the pillars of social responsibility, environmental sustainability, and circular economy.

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Programa Heart AHP

See the impact

Hotels

Hotels
IPSS

IPSS
Projects & Initiatives

Projects & Initiatives
Joining
the Program

By joining the HEART program, you are committing to the hospitality sector’s dedication to community and environmental well-being, actively contributing to consolidating a national sharing network led by AHP.

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Some of the advantages include

Sustainable reuse
Responsible waste management
Positive social impact
Trusted network
Valuable distinction
Visibility and credibility

Testemunhos HEART by AHP
Testimonials

What they say
about the Heart program

  • “Social Responsibility is one of the aspects where companies often fail. Not individually, but collectively.

    One by one, companies have their social responsibility policies, but associations do not have this, leading to a loss of collective perspective. That is why AHP’s project is fundamental for its idea, timing, and associative character.”

    Marcelo Rebelo de Sousa President of the Portuguese Republic, June 2017
  • “If companies do not work in networks, they will not achieve sustainable development goals. Companies are “competitors” in the market, but in sustainability and social responsibility, they are “coopetitors”—achieving impact only by working together.

    No single company, regardless of its size, can solve this problem alone.”

    Margarida Couto Former President of GRACE – Responsible Companies from 2018 to April 2024
  • “Even before we started discussing sustainability issues, AHP had already understood ‘avant la lettre’ the importance of this program, both from the perspective of participation in the circular economy and in positioning companies and partners as increasingly valuable assets.”

    Ana Mendes Godinho Secretary of State for Tourism in the XXI Constitutional Government and Minister of Labor, Solidarity, and Social Security in the XXII and XXIII Constitutional Governments.
  • "I have no doubt that the main environmental problems (...) are primarily issues related to raw materials and can be solved through sharing, from this perspective of sharing. They can be addressed from the perspective that we must continue to have access to the goods that provide us comfort, but most likely without owning them. And that is, in fact, very much the essence of the circular economy."

    João Pedro Matos Fernandes Environment Minister, June 2018
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